ABOUT
Hi, I'm Oleksandra – a graphic and packaging designer with over 8 years of professional experience. My journey started at university, where I studied publishing and journalism. While learning editorial layout in InDesign, I realized I was much more interested in visual storytelling, typography, and structure than in working with texts. Since then, I've moved into commercial design – working with branding agencies and e-commerce teams.
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My Experience & Approach
During my career, I've worked on visual branding and packaging for companies like Vostok Bank, Shell, and Meal Time. I've also designed packaging for premium skincare products and graphics for educational media. Seeing my packaging on actual supermarket shelves is always a great feeling. Recently, I worked with an Amazon agency. Working closely with PPC experts and copywriters taught me to look at design from a marketing angle. I believe good results start with research, so I always analyze top competitors first. I also prepare multiple design variations, so marketing teams can run A/B tests and pick what works best.
My Mindset & Teamwork
I understand that clients know their products from a business side, and I respect that. When it comes to feedback, I focus on open communication. If a team wants to try a specific idea – even a simple "make logo larger" – I will do it, but I will always create an alternative version based on my design experience to give them a clear choice. I want to build long-term partnerships based on good results and trust.
Beyond Design
Currently based in Spain, I love exploring new cultures and languages – I speak Ukrainian, English, and am actively improving my Spanish. Outside of design, you can find me managing a social media page for my dog, where I love experimenting with platform algorithms and connecting with fellow pet-niche creators. I'm also always up for learning something new – new software, a course, or trying a completely different niche.
Experience
Upwork – Freelance
8+ years
Freelancing platform
Long-term partnerships with e-commerce brands. Packaging, high-converting Amazon listings, A+ Content, and brand identities.
DOPPIOPLF OU
7 months · 2024
eCommerce Agency – Estonia, remote
Visual branding for Amazon-based businesses. Designed infographics, Main Images, and Premium A+ Content based on niche analytics and close collaboration with marketing teams.
Wanted Agency
1 yr 11 m · 2020
Branding Agency – Czech Republic, remote
Advertising & banner design. Created promotional visuals, digital assets for applications, and printed materials for events.
Brand Loft Agency
1 yr 1 m · 2017
Branding Agency – Kyiv
Branding support and packaging design for corporate clients. Developed retail-ready packaging for product lines sold in national supermarkets.
Tools & Services
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Figma
Canva
DaVinci Resolve
AI tools
CapCut
Packaging & Print Design
eCommerce Design
Digital Content Creation
Amazon Seller Central
Photo Retouching
A+ Content
Brand Guidelines
Languages
Ukrainian - Native
English - B2
Spanish - A2
German - A1
Education & Courses
Master of Journalism
Kyiv National University of Culture and Arts | 2018-2020
Bachelor of Publishing Business and Editing
Kyiv National University of Culture and Arts | 2014-2018
CG Artist Foundations
ArtCraft, 2019
Photo Retouching
Photoschool "Green Square", 2022
Motion Design Beginning
Projector, 2022