Brand Identity & Templates
PanTerrea – Brandbook & Identity
PanTerrea already had a logo and a website, but no brand book. Marketing wrote the positioning and strategy. I turned their brief into logo rules, colors, type, and templates their team could actually use.
Brand Book
Logo
Social Media
Applications
Color
Typography
The Challenge
Building rules for an active brand
The logo and platform already existed, but there were no rules for using them across channels. Without guidelines, new designs would end up looking inconsistent.
Marketing built a strategy around two archetypes — Caregiver and Sage. I took their text-heavy rules and turned them into a clean, structured layout system.
Key Insight
“Building a brand book around an existing logo means working with what's already there—not redesigning it, just organizing it into something usable.”
Logo System
Rules before freedom
Before I touched anything else, I set the rules for what not to do with the existing logo — no deforming, tilting, recoloring, or low-quality use. That way anyone on the team can apply it right.
What the mark stands for
The logo is a stylized wheat spike inside a circle, with a small satellite element for the tech and connection angle. Green reads as sustainability, the type reads modern. It only works on white or light neutral backgrounds — never busy or saturated ones.
One primary logo, three backups
For dark backgrounds or black-and-white print, there's a monochrome version. For tight spaces, a horizontal cut splits the icon from the name. And the icon alone works for avatars, favicons, and anything too small for the full lockup — just never the wordmark on its own, that breaks recognition.
Clear space, minimum size, and what to avoid
I set the minimum clear space and smallest usable size, and marked out what to avoid — deforming, recoloring, tilting. Keeps the mark legible everywhere it's used.
Typography
Fira Go for headlines, Lato for text
The system pairs Fira Go Semibold for headlines with Lato Regular for body text. Both come in Regular, Semibold, and Bold if needed. Lato runs the long text, digital and print. Fira Go, usually Bold, handles headlines, banners, and anything that needs to stand out.
Example of text hierarchy
Color & Pattern
Color Search & Pattern Development
I tested a lot of color variations before landing on the accent red-orange (#EC7F5D) — needed something that worked with the deep green and warm beige already in place.
Primary green
#157574
Base beige
#F1EDE0
Accent coral
#EC7F5D
Text gray
#2E3131
I built the brand pattern from a set of vector graphics. Works for presentation backgrounds, corporate assets, print — wherever they need it.
Brand Book
Inside the 27-Page Brand Book
The final Brand Book is the main reference for the client's team — logo clearance, type hierarchy, color codes, what not to do with the logo. Same rules whether it's a remote developer or a local print house.
Everything in the brand book (except the intro, about the brand) is mine — text, system, and all.
Pages shown in Ukrainian – the brand's home market.
In Real Life
From screen to shelf
Digital mockups only tell you so much, so I tested the identity on real materials — apparel, packaging, signage, interior details. Checked legibility, color accuracy, how it actually felt in physical space.
Social Media
Social Media Templates
I built social covers and a full set of templates for their LinkedIn and Facebook posts — organized by content type, easy to edit fast, so the team could keep a consistent look without me.
Key Findings
Marketing & Design Synergy
Working directly with the marketing team saved time and kept every design decision tied to the brand's actual goals.
Respecting the Existing Identity
Building a brand book around an existing logo means working with what's already there — not redesigning it, just organizing it into something usable.
Client-Ready Handoff
The SMM templates mean the design keeps working for the brand long after I'm off the project.
View Full Brand Book
Tools
Tools & Workflow
Adobe Creative Suite
Figma
AI: Firefly
Canva
Let's work together
Ready to scale your brand?
Whether you need Amazon FBA optimization, retail-ready packaging design, or a bulletproof visual system for your brand — I can help build it.
Based in Spain
Available for full-time remote
© 2026 Oleksandra Marchenko. All rights reserved.