Amazon Brand & Packaging
Pawbee – Packaging & Amazon A+ Content
For about five years, I've run most of Pawbee's visual side through Upwork – logo, brand style, retail and Chewy packaging, and Amazon A+ content. Not social media. Over that time, the catalog grew to around 16 to 18 SKUs, mostly cat and dog travel and training accessories.
Packaging
A+ Content
Logo & Brand Style
Chewy & Retail
The Challenge
Amazon's new Premium A+ Content format became available, with more room for visual storytelling. It was a good moment to rethink Pawbee's pages. Around the same time, competitors were shifting toward calmer, more premium color palettes, and Pawbee's original style felt too bright next to them. After years of running Pawbee's Amazon presence myself, I used the shift to rework the packaging and content into something calmer and more consistent.
Packaging & Brand Style
Logo, retail packaging, and Chewy packaging all needed the same shift – from bright, busy designs to a calmer, more premium look. Orange stayed on as an accent color instead of the dominant one, and icon-based feature call-outs replaced dense bullet lists.
logo evolution here
retail packaging here
chewy packaging here
brand style board here
A+ Content, Closer Look
Three products, walked through in more depth – the rest of the catalog got the same treatment, just without a full before-and-after here.
video here
New Premium A+ layout in action
32" Sisal Scratching Post
The retail card moved from an orange-dominated design to a navy and cream palette, with icon call-outs and a clear warranty badge.
Before – packaging here
After – packaging here
Elastic Seat Belt
Same shift here – a navy header, a softer pastel background, and icon-based features instead of a bullet list. Orange is now just an accent.
Before – packaging here
After – packaging here
Dog Training Doorbells
The bell packaging followed the same direction – a navy header, a pastel paw-print background, and icons for the main features.
Before – packaging here
After – packaging here
Rest of the Catalog
The same visual language now runs across the rest of the line – cat trees, litter mats, dog leashes, collars, and travel accessories.
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Where It Stands Now
Five years in, Pawbee's Amazon presence runs on one visual language across packaging, A+ content, and photography. There's no single before-and-after moment – it's an ongoing process of watching what competitors do, what Amazon's tools allow, and adjusting from there.
Tools
Tools & Workflow
What stays open in my dock – and what I reach for when the project demands it.
Daily
Adobe Creative Suite
Figma
AI: Firefly, Midjourney, Kling
Weekly
Amazon Seller Central
DaVinci Resolve
As needed
Krea AI 3D renders
Helium10
Let's work together
Ready to scale your brand?
Whether you need Amazon FBA optimization, retail-ready packaging design, or a bulletproof visual system for your brand — I can help build it.
Based in Spain
Available for full-time remote
© 2026 Oleksandra Marchenko. All rights reserved.